- AI Search & Advertising · Sydney-based, Australia-wide
AI Search & Advertising Agency for Australian Businesses
Search is changing. We help your business be visible and clearly understood across ChatGPT and Google AI, and reach customers through the new generation of AI-powered advertising.
Free, no obligation. A plain-English snapshot of where you stand, within 3 business days.
TechNurture is a Sydney-based AI search and advertising agency. We help Australian businesses be found and understood in ChatGPT, Google AI Overviews, AI Mode, Gemini, Microsoft Copilot and Perplexity, and we run measured ChatGPT Ads and Google Ads campaigns. Two separate services, one team, all explained in plain English.
- Earned: named in the answer
- Paid: a labelled ad below it
Updated October 2026 · By Monika Mehra, Founder
- Why this matters now
Search is changing. Your customers are asking AI who to choose.
More customers now use tools such as ChatGPT and Google AI to research businesses, compare services and decide who to contact. Instead of a page of links, they get one written answer, and that answer usually names only a handful of businesses. If yours isn’t one of them, you may never get the click.
12%
of Australians say AI tools are now their main way of finding information online, up from 5% a year earlier
13.6million
Australians (58% of people aged 14+) use AI tools in an average four weeks
The good news? AI search is still new. Businesses that get the foundations right now can build a presence in those answers while many competitors are still catching up.
- Where your customers are asking
Be found wherever Australians ask AI
ChatGPT
Answers, recommendations and now ads
Google AI Overviews
AI summaries at the top of Google results
Google AI Mode
Google’s conversational search, live in Australia since October 2025
Gemini
Google’s AI assistant
Microsoft Copilot
AI answers across Bing, Edge and Windows
Perplexity
An AI answer engine that shows its sources
We’re not affiliated with or endorsed by OpenAI, Microsoft or Perplexity. Product names belong to their owners.
- Two services, kept separate
Two ways we help: AI search visibility and AI advertising
There are two different ways to appear in AI tools. One is earned and one is paid. They work differently, so we manage them separately and report on them separately.
AI Search Visibility
Make your business easy for ChatGPT, Google’s AI and other assistants to find, understand and cite when customers ask. Some people call this GEO or AEO. We keep it in plain English.
- Build your presence in AI answers
- Trust and visibility that lasts
- No cost per click
AI Advertising
Run clearly labelled ads inside ChatGPT, and Google Ads built for the AI search era, so you reach customers now while your organic visibility builds.
- Reach customers quickly, without waiting months
- Set your own budget
- Leads and sales tracked, not just clicks
Paying for ads doesn’t change what AI says about you.
OpenAI states that ads don’t influence ChatGPT’s answers, and Google shows ads only in dedicated, clearly labelled ad spaces. That’s why we treat earned and paid visibility as two different jobs.
- Earned visibility
AI Search Visibility: helping AI find, understand and trust your business
AI search visibility is the work of making your business easy for AI tools to find, understand and trust, so they are more likely to mention and link to you when customers ask questions. You may have heard it called GEO (generative engine optimisation) or AEO (answer engine optimisation). It builds on good SEO, then goes further: clear answers to real questions, consistent business details across the web, and a website that AI crawlers can actually read.
38%
Why ranking on Google isn’t enough any more
Ranking well still matters, because Google’s AI features draw on its search index. But it’s no longer the whole story. A 2026 Ahrefs study of 863,000 keywords found that just 38% of AI Overview citations came from pages ranking in Google’s top 10, down from 76% in mid-2025. To be cited, your content needs to be the clearest and most trustworthy answer, not just a high-ranking page.
What we do
01
AI visibility tracking
Each month we check real customer questions in ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot and Perplexity, so you can see where you appear, where your competitors appear, and what’s changing.
02
Technical access for AI
We make sure the bots AI tools use to read websites can reach yours, including OpenAI’s OAI-SearchBot, Googlebot and Bingbot, and that your key pages are indexed in Google and Bing.
03
Answer-ready content
We rework your key pages so they answer customer questions clearly and directly, with facts and sources AI tools can quote.
04
Business details AI can trust
We make your name, address, services and contact details match across your website, Google Business Profile and directories. We also add structured data (schema): a machine-readable label that tells search engines and AI tools exactly what your business is and does.
05
Mentions beyond your website
AI tools learn from what the rest of the web says about you, so we help you earn genuine mentions in relevant directories, industry lists, reviews and local media. In a 2025 Ahrefs study of 75,000 brands, web mentions were more closely linked to AI Overview visibility than backlinks were.
06
Plain-English reporting
A simple monthly report showing where you appear in AI answers, your AI referral traffic in Google Analytics, your AI Overviews and AI Mode impressions in Search Console, and what we’re doing next.
Nobody can guarantee a mention in ChatGPT or Google’s AI. Google says no special optimisation is needed for AI Overviews or AI Mode, and that the same SEO fundamentals apply: helpful, crawlable, trustworthy content. That’s exactly what we work on.
Best for: local services and trades, professional services, online stores and B2B businesses. It’s also the best place to start for health and allied health providers, who generally can’t advertise on ChatGPT in Australia yet.
- Paid visibility
AI Advertising: ChatGPT Ads and Google Ads for the AI search era
Ads let you reach people while they’re researching and deciding, straight away and within a budget you control. We run two kinds.
ChatGPT Ads
Yes, Australian businesses can now advertise on ChatGPT. OpenAI’s ChatGPT Ads are available here through its self-serve Ads Manager, which OpenAI still describes as a beta. Ads appear below ChatGPT’s answer and are clearly labelled as sponsored. They’re shown to people using ChatGPT’s Free and Go plans and to people who aren’t logged in. Plus, Pro and business plans are ad-free. It’s a new and evolving platform: what’s available, who’s eligible and how targeting works can change, so we check what applies to your business before recommending it.
OpenAI’s minimum daily budget is currently A$25. Targeting starts at country level and, where OpenAI supports it, can be narrowed to regions, cities or postcodes.
What we do
Some industries, including health, financial and legal services, generally can’t advertise on ChatGPT outside the US yet, and ChatGPT Ads won’t suit every business or budget. We’ll tell you upfront.
Your business creates and owns the Ads Manager account (we’ll walk you through it), then invites us to manage it. OpenAI bills your ad spend to you directly.
We install OpenAI’s pixel and Conversions API, so campaigns can be measured and optimised on real enquiries and sales.
Pay per 1,000 views, pay per click, or optimise towards conversions. We’ll recommend what suits your budget.
We write the ads and build or improve the page they send people to. That’s everyday work for us.
ChatGPT Ads are new, and OpenAI says there are no performance benchmarks yet. Every campaign starts as a structured test with a set budget, clear goals and a clear point to stop if it isn’t working.
What we do
- Build and tidy up your Search, Shopping and Performance Max campaigns, so they’re eligible to show in AI Overviews.
- Get your account ready for AI Max, with the settings that keep you in control of search terms, brand and landing pages.
- Set up accurate conversion tracking in Google Ads and Google Analytics 4.
- Write ads and landing pages for the way people search now: longer, question-style searches.
Google Ads for the AI search era
Google now shows ads inside AI Overviews in Australia. You can’t buy that spot directly: ads from well-built Search, Shopping and Performance Max campaigns become eligible automatically. Google also began automatically upgrading some Search campaigns to AI Max in September 2026. AI Max uses AI to match your ads to more searches and tailor your ad text.
Ads in Google’s AI Mode are being tested in the US only, and there’s no Australian launch date yet. Google doesn’t show ads in AI Overviews for sensitive categories such as health and finance.
- Plain English
Paid ads vs organic AI visibility: what’s the difference?
Organic AI visibility is when ChatGPT or Google’s AI mentions or links to your business in its answer because it decided you were relevant. You can’t pay for that. AI advertising is a clearly labelled ad shown with the answer, and you pay for it. OpenAI states that ads don’t influence ChatGPT’s answers, so each needs its own plan.
Organic AI visibility
AI advertising
Where it shows
Inside the AI’s answer: mentions, links and sources
Near the answer, labelled “Sponsored”
How you get it
Earned through content, reputation and technical work
Paid: you set a budget
How fast
Builds over months
Can start soon after setup and ad approval
What it costs
Our monthly fee, with no per-click costs
Our management fee plus ad spend paid to OpenAI or Google
How much control
You can influence it, but not control it
You control the message, budget and targeting
Best for
Long-term trust and being recommended
Reaching customers now, launches and testing demand
27%
It’s worth knowing how people feel about ads in AI. In Telsyte’s 2026 study, only 27% said they were comfortable seeing ads within AI-generated answers. That’s one reason we never rely on ads alone.
For most businesses, the best results come from both: ads for reach now, organic visibility for trust over time. If one of them isn’t right for you, we’ll say so.
- How it works
How we work: check, strategy, implement, measure
An easy first step, then a plan sized to your business. No packages to pick from, no jargon to learn first.
1
Check
Your free AI Visibility Check: an initial snapshot of where you appear across ChatGPT and Google AI, whether competitors appear where you don’t, the basic opportunities, the website and search signals that matter, and whether AI advertising could suit you.
2
Strategy
We talk through what the check found, your goals and your budget, and recommend the right mix for you: visibility work, advertising or both. You get a clear written proposal before anything starts.
3
Implement
We fix technical access, tracking and business details, improve your key pages, and set up and launch ads if they’re right for you.
4
Measure
Every month you see where you appear in AI answers, your AI referral traffic, leads and ad results, including Google’s Search Console data on how often you show up in AI Overviews and AI Mode.
- Why TechNurture
Why work with TechNurture
One team across the whole journey
We don’t just buy ads or write content. We work across discovery, search and advertising, your website and landing pages, conversion, measurement and optimisation, so nothing falls between suppliers. Web design and development, WordPress, Shopify and e-commerce, SEO, Google Ads, analytics and tracking, landing pages, digital strategy and AI implementation: it’s all in-house.
Search and ads under one roof, kept separate
One team looks after both, so they work together. But we report on them separately, so you always know what’s earned and what’s paid.
Measurement first
Every plan starts with tracking set up properly, so you see real enquiries and sales, not vanity numbers.
Plain English, sized for small and medium businesses
No jargon, and work scoped to what your business actually needs: small enough to test before you commit, with nothing to buy until you’ve seen your free check.
Local
Based in Norwest, Sydney, and working with businesses right across Australia.
Who you’ll work with
Monika Mehra
Founder, TechNurture
16+ years in web development and digital, supporting 200+ Australian businesses.
What we will promise you
A plain-English view of where you stand today, before anyone talks about spending.
You always know what you’re paying for and what you’ve earned.
Measurement is set up before we ask you to spend a dollar on ads.
If this isn’t right for your business yet, we’ll say so.
What we won’t promise you
Nobody can guarantee a mention in ChatGPT or Google’s AI. Anyone who promises one is guessing.
They won’t. OpenAI states that ads don’t influence ChatGPT’s answers.
AI search visibility usually builds over months, not days.
ChatGPT Ads only arrived in Australia in 2026, so no agency has years of results yet. We’ll show you real data from your own campaigns instead.
We’re not an official partner of OpenAI or Microsoft, and we won’t suggest otherwise.
- Is this for you?
Who this service suits
This service is built for Australian small and medium businesses: owners, founders and marketing managers who already invest in a website, SEO, Google Ads, e-commerce or digital marketing, and want to understand where AI search fits before spending more. It suits local services and trades, professional services, online stores and B2B businesses. Health, NDIS and finance businesses are welcome for visibility work; advertising is more limited in those categories, and we’ll tell you where you stand.
Not a fit: businesses looking for guaranteed rankings, guaranteed AI mentions or overnight results. Nobody can honestly offer those.
- You’d rather start with a free, plain-English check than a sales pitch
- You want earned and paid visibility explained and reported separately
- You’d like one team that can also fix the website, tracking and landing pages behind it
- For local businesses
AI search for Sydney and Australian local businesses
When someone asks ChatGPT or Google’s AI for “a reliable electrician in Castle Hill” or “the best accountant near me”, the answer is built from information across the web: your website, business listings, reviews and what other sites say about you. We make sure all of those tell the same clear, accurate story.
Based in Norwest, we work with businesses across Sydney, from the Hills District and Parramatta to the CBD, and right across Australia.
- Consistent business details across Google, Bing and key Australian directories
- A plan for more genuine reviews, and good replies to them
- Location and service pages that properly answer local questions (not thin copy-and-paste pages)
- Honest advice on ads. ChatGPT Ads targeting starts at country level and can only narrow to regions, cities or postcodes where OpenAI supports it. For tight suburb-level reach, Google Ads and your Google Business Profile are usually the better tools.
- FAQs
AI search and advertising: your questions answered
Can’t see your question? Talk to a real person.
What’s the difference between SEO, GEO and AEO?
They overlap. SEO (search engine optimisation) helps you rank in search results. GEO (generative engine optimisation) and AEO (answer engine optimisation) are newer names for helping AI tools like ChatGPT and Google’s AI Overviews understand, use and mention your business in their answers. AI search optimisation builds on strong SEO, so we do both together.
Can you advertise on ChatGPT in Australia?
Yes. OpenAI opened ChatGPT Ads to Australian businesses in 2026, and you can buy them through its self-serve Ads Manager, which is still a beta. Ads show below ChatGPT’s answers, labelled as sponsored. Health, financial and legal services generally can’t advertise outside the US yet, so check your eligibility first.
Is ChatGPT advertising right for every business?
No, and we’ll say so. ChatGPT Ads are new and still evolving: eligibility rules, targeting options and formats can change, and some categories can’t advertise yet. Whether it suits you depends on your business, your customers and your budget, which is why we check suitability first and start with a small test rather than a big commitment.
How much do ChatGPT ads cost?
You set your own budget. You can pay per 1,000 views, pay per click, or optimise towards conversions, and OpenAI’s minimum daily budget is currently A$25. OpenAI says there are no performance benchmarks yet, so we start with a small, tracked test. Our management fee depends on the scope we agree in your proposal, and your ad spend is always paid to OpenAI directly.
Do ChatGPT ads change what ChatGPT says about my business?
No. OpenAI states that ads don’t influence ChatGPT’s answers. Ads run on separate systems, and advertisers can’t shape or rank responses. To show up in ChatGPT’s answers themselves, you need organic AI search optimisation.
How do I get my business mentioned by ChatGPT?
There’s no way to pay for it, so it has to be earned. Make sure ChatGPT’s search crawler (OAI-SearchBot) isn’t blocked on your site, and that you’re indexed in major search engines such as Google and Bing. Then publish clear answers to customer questions, keep your business details consistent everywhere, and earn genuine mentions on trusted sites like directories, review platforms and industry lists.
How do I show up in Google’s AI Overviews and AI Mode?
Google says there are no special requirements. Your pages need to be indexed and eligible to show with a snippet in Google Search, and the usual fundamentals apply: helpful, reliable content and good technical SEO. Since late August 2026, Search Console also shows how often your site appears in AI Overviews and AI Mode, so you can measure progress.
Is SEO still worth it now that AI answers questions?
Yes, because AI search builds on it. Google’s AI features draw on its search index, and ChatGPT searches the web to answer many questions. But ranking alone is no longer enough: Ahrefs found that just 38% of AI Overview citations came from top-10 pages in early 2026, down from 76% in mid-2025. You need strong SEO plus content and signals that AI tools trust.
How long does AI search optimisation take?
Technical fixes and tracking can usually be done in the first few weeks. Being mentioned more often in AI answers builds over months, depending on your market and starting point. We report every month, so you can see what’s changing.
Can health, NDIS or finance businesses use these services?
Yes. AI search optimisation suits these businesses well. Advertising is more limited: OpenAI generally prohibits health, financial and legal services ads outside the US, and Google doesn’t show ads in AI Overviews for sensitive categories like health and finance. Many NDIS services may count as health services, so we check each case in your free AI Visibility Check.
Do I own my ad accounts?
Yes. Your ChatGPT Ads and Google Ads accounts are set up in your business’s name, and you invite us to manage them. OpenAI or Google bills your ad spend to you directly, and you keep your accounts and data if you ever stop working with us.
What’s included in the free AI Visibility Check?
It’s an initial snapshot, not a consulting project. We look at how ChatGPT and Google’s AI answer up to 10 of your customers’ questions today, whether up to 3 competitors appear where you don’t, whether AI crawlers can reach your site and what your key website and search signals look like, and whether AI advertising could suit your business. You get a short plain-English summary within 3 business days, with no obligation. It’s meant to start a useful conversation.
Are you an official OpenAI partner?
No. ChatGPT Ads are bought through OpenAI’s own Ads Manager, and we work from OpenAI’s official documentation and advertising policies, which we check regularly.
- Related services
Great AI visibility starts with a great website
AI tools can only recommend what they can read and trust. These TechNurture services work hand in hand with AI search and advertising.
SEO Services
Rank higher on Google and build the foundations AI search relies on.
Learn more
Website Development
Fast, crawlable websites built to turn visitors into enquiries.
Learn more
WordPress Development
WordPress sites that are easy to manage and easy for AI to read.
Learn more
Shopify Development
Online stores built to be found and to sell.
Learn more
Find out what AI says about your business
Your free AI Visibility Check is an initial snapshot in plain English: where you currently show up across ChatGPT and Google AI, whether competitors appear where you don’t, the basic opportunities to improve, the website and search signals that matter, and whether AI advertising could suit you. No jargon, no obligation, and no need to understand GEO, AEO or ChatGPT Ads first. It’s the easiest way to start a useful conversation.
- Up to 10 real customer questions tested across ChatGPT and Google AI
- Compared with up to 3 competitors
- Plain-English snapshot within 3 business days
Get your free AI Visibility Check
Free, with no obligation.
We’ll only use your details to prepare your check and contact you about it. Read our privacy policy.